About Us

 

Endo: shortened from endometrium, which serves as the protective lining for the uterus and the starting point of all human existence.

Metrix: a play on the word metrics, which is a system, or standard of measurement.

Banner featuring our company illustrations including our boxing queen, our warrior one pose yoga queen, our ballet queen, and our tree pose yoga queen.
 

Endometrix's starting point is a Design Thinking course during the Fall 2017 semester. It was there that our founders met, became fast friends, then decided to use their unique, yet harmonious skills to initially found an innovation consultancy firm for healthcare using the Design Thinking approach.

What began as a slight awareness of endometriosis quickly turned into an obsession through Google searches, literature reviews, and, eventually, face-to-face interviews.

Ultimately, our drive to speak face-to-face with the endo community and gather the more than 700 individual experiences that helped found our app stemmed from our main goal: to help people on a larger scale while addressing their individual needs. We knew that we had to find a way to help validate the care needs of people living with endometriosis by providing adequate, accessible, and individualized care options. But how?

At the time, our final destination was unclear. However, after listening to numerous traumatic stories during these interviews, we knew that we needed to create an innovative solution to help ease the physical and emotional tolls caused by inadequate care. From this foundational groundwork, the Endometrix app was born.

We want to create a personalized, accessible, and secure care experience while remaining adaptive to the latest trends in healthcare technology. We strive to always improve while keeping our founding commitment to empowering all past and present uterus carriers through choice and collaboration at the core of our operations.

 
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Our Principles

 
 

FEARLESSNESS

We are not afraid to talk about uncomfortable or taboo topics like vaginas, period blood, or STDs. We are not afraid to use our platform to tackle the systemic problems that reduce the quality of gynecological and reproductive care. We always take a stand in amplifying the voices of the marginalized, the under-represented, and the disregarded.

CONSCIOUSNESS

We continuously seek to empathize with and listen to our users. Since the beginning, the endometriosis community has been at the core of our operations. We have always consulted them through open communication and feedback channels to ensure that we create something that effectively addresses their care needs. We aim to maintain this open dialogue with all of our current and future users so we can continue to address their healthcare needs.

DETERMINATION

We are committed to working hard on behalf of our users to ensure that our app meets their most pressing needs throughout their care journey. We are also committed to creating a solution that helps shorten the 7-year-long-average time to diagnosing endometriosis.

 
 

INTERSECTIONALITY

We acknowledge that differences in race, gender, age, sexuality, ability, and religion and combinations within them play a vital role in determining the quality of care a person receives. We recognize that discrimination stemming from systemic racism, sexism, ageism, homophobia, ableism, and bigotry structure global healthcare systems. These discriminations consequently affect the quality of care that people with different backgrounds receive. By recognizing, listening to, and continuing to learn from these intersecting identities, we work towards creating solutions mindful of them that can help close discriminatory gaps within healthcare structures.

ACCESSIBILITY

We place importance on ensuring that our app is accessible by all. We believe that tracking health to understand it better and to communicate it more effectively with healthcare providers is vital to improving the healthcare experience. Therefore, we are committed to keeping these features within our app free for all users anywhere in the world.

 
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Solidarity Actions

We are committed to ensuring that no employee, applicant of the company, nor user of our services will be discriminated against based on sex, race, nationality, color, sexual orientation, gender identity, religion, age, disability, or genetic information.

Our commitments to upholding equality both in the workplace and through our work rest on the following four pillars: listening, learning, helping, and growing. These four pillars are adapted to the following groups whose plights we continuously seek to understand and amplify through accessibility, choice, and open dialogue.

 

Black, Indigenous, and People of Color (BIPOC)

  • Listening: We are continuously listening to and encouraging open discussions about the BIPOC experience, especially when it comes to gynecological healthcare. If you think there are ways we can improve, please tell us. We want to know what you think and how you feel.

  • Learning: We will prioritize reading and learning from research about the BIPOC gynecological healthcare experience. Once we receive funding, we are committed to contributing to this type of research through surveying, focus groups, and report writing.

  • Growing: Although we are a global team predominantly made up of women, we still have a lot of work to do to ensure that our teams include more BIPOC. We are committed to diversifying our intern teams, with a focus on programming, AI, research, and communications. When we are able to grow our team, we are committed to hiring BIPOC to our permanent team.

  • Helping: There is no doubt that Black people receive inadequate reproductive and gynecological care at exponentially higher rates compared to all other races - which has led to too many preventable deaths. We want to help close this gap by ensuring that our app is especially mindful of the Black care experience. We want to ensure that Black people's pelvic pain is communicated with respectably and that their gynecological concerns are taken seriously.

 

LGBTQIA+

  • Listening: We are continuously seeking to understand the LGBTQIA+ healthcare experience, especially when it comes to gynecology and reproductive care. We are guilty of practicing a heteronormative approach to helping people manage endometriosis, and we want to change this. If you see avenues where we need to improve, please tell us. We want to hear what you think and how you feel so we can better serve your needs.

  • Learning: We recognize that not all women menstruate, and not all people who menstruate identify as women. Research into the different aspects of these experiences is not prioritized; however, is necessary to create a better-tailored care experience for the LGBTQIA+ community. We are committed to contributing to this type of research through surveying, feedback sessions, focus groups, and report writing once we receive funding.

  • Growing: We are a global team with members from the LGBTQIA+ community, but we need to create a more inclusive environment for trans and gender non-conforming uterus carriers (past and present). We are committed to diversifying our intern teams, with a focus on programming, AI, research, and communications. When we are able to grow our team, we are committed to hiring more trans and gender non-conforming uterus carriers to our permanent team.

  • Helping: Ultimately, we want to help remove the barriers to adequate healthcare for all past and present uterus carriers; however, we recognize that these barriers are more impenetrable for the LGBTQIA+ community. We want to demolish these barriers by ensuring that our app is especially mindful of the trans and gender-nonconforming care experience. We want to create features within our app to ensure that trans and gender-nonconforming uterus carriers’ pelvic pain is communicated with respectably and that their gynecological care needs are taken seriously.

 

Disabled and Chronically Ill

  • Listening: We aim to understand and respect the voices and experiences of the disabled and chronically ill communities with our app and our professional environment. We try to maintain a flexible and accessible environment, but we believe that there is always room for improvement. If you have feedback on what we can do to improve, please tell us. We want to know what you think and how you feel so we can better serve your needs.

  • Learning: We will continue analyzing research and lived experiences about the disabled and chronically ill comorbid health experience. Once we receive funding, we are committed to expanding our research and observations of lived experiences through surveying, focus groups, and report writing.

  • Growing: We are a global team that aims to create a mindful working environment for the disabled and chronically ill. We are committed to diversifying our intern teams, with a focus on programming, research, and communications. We want to continue working with this community as we grow; therefore, we are committed to hiring more disabled and chronically ill people to our permanent team.

  • Helping: We want to help solve the lack of visibility, respect, and understanding that the disabled and chronically ill communities face in healthcare settings and society. We want to do this by continuing to provide flexible, accessible, and safe working environments for our staff. We also want to continue to develop solutions that accommodate the full range of these communities' needs.

 
 
 

UN SDG Commitments

Green and white logo for UN Sustainability Goal #3 Good Health and Well-Being

Better Healthcare

We increase accessibility to and literacy of reproductive and gynecological care for uterus carriers, both past and present. We do this by giving them an easy way to track their endometriosis and/or pelvic pain symptoms and overall health, as well as treatment options through our free mobile app.

Green and white logo for UN Sustainability Goal #5 Gender Equality

Gender Equality

Our main business goal is to reduce the time to diagnosis for endometriosis, which currently averages at seven years to receive one. To help accomplish this goal, we want to make our app accessible and mindful of all uterus carriers, both past and present, with a mobile phone. We also want to continue to push socially-deemed uncomfortable conversations about menstruation, pelvic pain, vaginal infections, and sexuality out into the public to raise awareness and abolish shame about them.

 
 
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Our team

Endometrix Co-Founder and Chief Communications Officer Moa Linder

MOA LINDER | Co-Founder + Chief Executive Officer

moa@endo-metrix.com

Endometrix Co-Founder and Chief Operations Officer Mitchell Isakka

MITCHELL ISAKKA | Co-Founder + Chief Operations Officer

mitchell@endo-metrix.com

 
Endometrix Chief Design Officer Kristin Asker

KRISTIN ASKER | Chief Design Officer

kristin@endo-metrix.com

 
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